Category: Lego News
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Drive back to the future at this space age auto showroom
Today’s cutting-edge cars can chop carrots, spontaneously combust, or embroil you in a culture war, but there was a time when the American automobile symbolized a big bright, beautiful tomorrow, and the showrooms for these atomic-age chariots were cathedrals of cinder blocks and glass. Architectural builder Andrew Tate takes us back to that swingin’ chapter…
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Drive back to the future at this space age auto showroom
Today’s cutting-edge cars can chop carrots, spontaneously combust, or embroil you in a culture war, but there was a time when the American automobile symbolized a big bright, beautiful tomorrow, and the showrooms for these atomic-age chariots were cathedrals of cinder blocks and glass. Architectural builder Andrew Tate takes us back to that swingin’ chapter…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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Virtual pop star Hatsune Miku gets idolized by LEGO character stars
March 10th is MAR10 Day, and by now, we all know what May the 4th signifies, but did you know that March 9th is Miku Day? It’s the day when fans celebrate Hatsune Miku, the vocaloid virtual diva who has taken the world by storm since her debut in 2007, spawning concerts, anime, manga, games,…
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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?
I have spoken in passing before in previous articles on the changing nature of The LEGO Group’s marketing when discussing what I hold as the best online campaign The LEGO Group has created in the last 20 years: LEGO Club TV. I alluded to the idea that LEGO has begun to lean into the brick…
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Bringing new life to old parts
Spring is swiftly approaching, and in celebration, Jonas Kramm and Martin Gebert built a sweet LEGO garden. It’s lovely enough on first glance, but take a closer look and you’ll be even more enamored! Fun parts usage abounds, including fences that only came in a couple 1987 Fabuland sets in this color (3659 Playground and…